Kieffe & Sons

Kieffe & Sons issue apology for bigoted ad

by Karen on May 29, 2008

The owners of Kieffe & Sons Ford dealership out in Mojave that I recently wrote a post about have issued an apology for the bigoted ad they aired on a local radio station:

“For 15 years, Kieffe and Sons Ford has run ad campaigns that focus on current events. We have chosen to do this rather than presenting typical car sales ads. We do this through an agency that develops the material and sends us a package of commercials to review. From this, we select commercials that we distribute to area radio stations.

Frequently we emphasize humor and patriotic themes, as we are located adjacent to two military bases. Public response over these 15 years has been hugely positive, often eliciting calls and visits from appreciative individuals.

Regrettably, the commercial that has prompted the current objection to religious sentiment (”Under God”, “In We Trust”) was not closely reviewed by our dealership before it went live. The commercial has been replaced.

We apologize to all who were offended. It is Kieffe and Sons’ intention to support America and the freedoms that make this country great.”

Rick Kieffe, President

Personally, I don’t believe that the the ad was “not closely reviewed”. However, they have apologized and it’s not one of the fake “sorry if you were offended” apologies that appear to be in vogue these days.

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Ford Dealership to Non-Christians: STFU

by Karen on May 27, 2008

Kieffe & Sons, a Ford dealership in California, has been running a radio ad since approximately February telling people who support the separation of church(es) and state and atheists to “sit down and shut up” .

The ad, found at The Consumerist, has a man saying:

Did you know that there are people in this country who want prayer out of schools, “Under God” out of the Pledge, and “In God We Trust” to be taken off our money?

But did you know that 86% of Americans say they believe in God? Now, since we all know that 86 out of every 100 of us are Christians who believe in God, we at Kieffe & Sons Ford wonder why we don’t just tell the other 14% to sit down and shut up. I guess maybe I just offended 14% of the people who are listening to this message.

Well, if that is the case, then I say that’s tough, this is America folks, it’s called free speech. And none of us at Kieffe & Sons Ford are afraid to speak up. Kieffe & Sons Ford on Sierra Highway in Mojave and Rosamond: if we don’t see you today, by the grace of God, we’ll be here tomorrow.

This is some classic Christian supremacism here in case you didn’t notice.

Kieffe and sons have a right to say whatever the fuck they want cause “this is America folks, it’s called free speech” but anyone who disagrees with Kieffe and his boys needs to “sit down and shut up“.

In other words, constitutional rights are fine and dandy just as long as one doesn’t go too far and think that they give one a right to not only practice those rights free of Christian interference but use them to speak out against and/or work to end Christian supremacism.

Then it’s all “there are more of us than there are of you so obey or be punished”.

Can’t you feel the love?

UPDATE: Just wanted to point out some great letters in the comment section by Jenny & Brian. If you’re on Facebook and are interested Amanda has started up a user group about this . You can contact the dealership at the link above and Ford. Feel free to copy & paste your letters in the comment section below.

UPDATE 2: JW Horne, the apparent producer behind this ad has decided to join us with this comment claiming, in short, we’s all be stupid mofo’s who just don’t get it.

UPDATE 3: JW might think we’re idiots, but Kieffe & Sons has apparently realized that it stepped over the line and has issued an apology for the ad.

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