Kieffe & Sons issue apology for bigoted ad
The owners of Kieffe & Sons Ford dealership out in Mojave that I recently wrote a post about have issued an apology for the bigoted ad they aired on a local radio station:
“For 15 years, Kieffe and Sons Ford has run ad campaigns that focus on current events. We have chosen to do this rather than presenting typical car sales ads. We do this through an agency that develops the material and sends us a package of commercials to review. From this, we select commercials that we distribute to area radio stations.
Frequently we emphasize humor and patriotic themes, as we are located adjacent to two military bases. Public response over these 15 years has been hugely positive, often eliciting calls and visits from appreciative individuals.
Regrettably, the commercial that has prompted the current objection to religious sentiment (”Under God”, “In We Trust”) was not closely reviewed by our dealership before it went live. The commercial has been replaced.
We apologize to all who were offended. It is Kieffe and Sons’ intention to support America and the freedoms that make this country great.”
Rick Kieffe, President
Personally, I don’t believe that the the ad was “not closely reviewed”. However, they have apologized and it’s not one of the fake “sorry if you were offended” apologies that appear to be in vogue these days.
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Comments
And here is the apology of the guy who wrote it.
http://jwhorne2.blogspot.com/
Found here.
http://consumerist.com/tag/follow_ups/?i=5011483&t=ca-ford-dealership-apologizes-for-ad-telling-non+christians-to-sit-down-and-shut-up
Wow, JW’s a piece of work. My favourite part of his post:
… males can marry males, females can marry females you can all buy one of those imports and send the money to Japan if you want, …
Gay marriage & Honda sitting in a tree…
I am really coming to dislike this pervasive sense that one can do whatever one wants as long as one apologizes afterward. How about stopping to consider the impact of one’s actions beforehand?
Like I said previously 10,000 points to all of you guys for helping rid the world of THAT ad, at least.
I rarely see anything actually happen due to emails, etc. I read the article, read the comments, then I checked their website, and was quite surprised to see an actual response. Glad to have witnessed this as it happened.
Keep up the good work guys.
Guess I owe you one…
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